Monday, June 22, 2009

What we need is a fatherhood revolution

Warwick Marsh
The times they are a-changing. Being a dad is becoming cool.
Father's Day 2009 is being celebrated with a renewed sense of vigour and excitement. Fathers and children are appearing in more advertisements. The media are running father-friendly stories. Restaurants are booked out for Father's Day as well as Mother's Day.

When the Dads4Kids Fatherhood Foundation was formed in 2002 to help and encourage Australian dads, our television community service advertisements were initially threatened with a black ban by the Advertising Standards Board. Political correctness ruled the day and fathers were incorrect. This would not happen today. Fatherhood has become sexy, a newspaper here said recently. A quick squiz at pop culture supports this optimistic statement.

Take the 2003 film Finding Nemo. That was a story about a father fish looking for his son. Amazingly, it is well inside the top 20 grossing movies of all time. Just a bit further down that list are other popular movies with positive fatherhood themes: I am Sam, Dear Frankie, The Incredibles, Night at the Museum, Pursuit of Happyness, and the brilliant Australian movie with Eric Bana, Romulus My Father. Even Snoop Dogg is cashing in on the fatherhood revival with his Father Hood TV show.

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