Wednesday, May 27, 2009

Think family, not soul-mate, Singapore tells singles

Carolyn Moynihan
Singapore’s National Family Council is pushing the boundaries of taste somewhat in its latest effort to promote marriage and family life, but the island nation’s dismal fertility rate of 1.09 children per woman helps explain why.

As part of its Think Family campaign the council is running a competition for the “most imperfect-perfect couple” (prize: romantic getaway) and an ad in which a widow pays a funny/sad tribute to her deceased husband’s “imperfections” at his funeral. A trifle crass, but evidently a necessary wake-up call for Singapore singles waiting too long for the perfect mate to turn up.

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